Give buyers the experience
that earns the sale.
ProPlan Studio is the only platform that takes a buyer from browsing your community → designing their home in 3D → seeing an AI render of it → submitting a qualified quote — all in one session.
Every tool your team needs. One subscription. Built for builders who want to close more and spend less.
No dev work required · Live in weeks · Cancel anytime
One seamless experience. From lot to quote.
Most builders lose buyers between interest and commitment. ProPlan fills every gap in that journey — automatically.
Explore the Community
Buyers land on your interactive site map — browse available lots, see what's reserved, pick their plot. It's their first moment of ownership.
Design Their Home in 3D
One click from the lot, they're inside a full 3D configurator. Elevation, exterior finish, flooring, fixtures — every choice updates the price live.
See It Come to Life
Before they leave, they see an AI render of the home they just configured. Not a stock image — their home, their choices. That's the moment emotion takes over.
A Qualified Lead Lands on Your Desk
Name, email, lot selection, every configuration choice, and total price — captured automatically. Your sales team walks into every call already knowing what that buyer wants.
The result: buyers who already know what they want.
No more cold conversations. Every lead arrives with their configuration, budget, and emotional investment already in place.
Platform walkthrough
See the full buyer journey in under 2 minutes
From interactive site map to qualified lead — watch how it flows together.
Platform Overview
ProPlan Studio — The Complete Buyer Journey
$800+
Saved per render vs. any external studio
48hr
Average turnaround on traditional renders
250
AI render credits included monthly
1 day
To go live after model approval
Why one subscription covers everything.
Building this kind of platform used to require a large team, six-figure budgets, and months of development. We changed that equation.
We use the latest AI technology across our entire operation — to speed up 3D production, to power the render studio, to generate AI previews instantly. What used to cost $800 per image and weeks of back-and-forth now happens in seconds. That efficiency is what lets us include everything at one flat price, without compromising quality.
AI-accelerated 3D model production cuts build time by weeks
Industry-trained AI Render Studio — built specifically for residential construction
Traditional renders by our in-house studio team — included, not invoiced
One unified platform — no integrations, no middleware, no extra seats to buy
What builders used to pay
External rendering studio
$800–$2,000
per image
Freelance 3D configurator
$15,000–$50,000
one-time build
Interactive site map tool
$5,000–$20,000
custom build
Lead capture CRM
$200–$500
per month
All of the above
$1,999
/month, all-in
One subscription. Every tool. No per-render fees, no per-lead charges, no add-on costs.
Visuals that move buyers — generated in seconds.
Our AI Render Studio is trained on residential and custom home construction — not generic scenes. Upload a floor plan brief and get photorealistic exteriors, interiors, and aerials back in seconds.
Use AI renders for buyer previews in the configurator, social media content, pre-sale marketing, and design variations — without waiting on a studio or paying per image.
- Exterior — dusk, golden hour, overcast
- Interior — kitchen, living, bedroom lifestyle
- Aerial community views
- Generated in seconds, not days
Traditional Elevation — Dusk
Exterior Dusk
Classic Elevation — Golden Hour
Exterior Golden Hour
Living Area — Golden Hour
Interior
Modern Farmhouse — Midday
Exterior Midday
Craftsman Elevation — Night
Exterior Night
Modern Interior — Natural Light
Interior
Floor Plan Render
Floor Plan
Contemporary Elevation — Dusk
Exterior Dusk
AI Renders — Included
250 credits / month
Generate instant concepts, buyer previews, and variations. Our AI is trained on residential construction — results look like the work of a specialist studio.
Traditional Studio Renders — Also Included
Hand-crafted, marketing-grade
Complex scenes, materials, and lighting that require a human eye — handled by our in-house studio team. 48hr average turnaround. No queue, no per-render billing.
Everything a modern builder needs to compete
Buyers today expect more than a brochure. These four tools work together seamlessly — and they all come with your subscription.
3D Configurator
Let buyers build their dream home on your website.
Elevation, exterior finish, flooring, fixtures — buyers configure every detail in real time and watch the price update as they go. Every session is captured as a structured lead with their exact selections.
- Real-time price calculator
- Photorealistic 3D viewer
- Automatic lead capture
AI Render Studio
Photorealistic visuals in seconds, not days.
Upload a floor plan and generate exterior, interior, and aerial views instantly. Built specifically for residential construction — not generic AI. Use for buyer previews, marketing, and social content.
- 250 credits included monthly
- Trained on residential homes
- Seconds to generate
3D Rendering Service
Studio-quality renders. In your subscription.
When a scene needs the human touch — complex lighting, custom materials, marketing hero shots — our in-house studio team handles it. 48hr average turnaround, revisions included, no per-render billing.
- 48hr average turnaround
- Revisions included
- No per-render fees
Interactive Site Maps
Buyers choose their lot before your first call.
Upload your community site map and link each lot to your 3D home models. Buyers explore, pick their lot, configure their home, and submit a complete quote — all without needing to speak to anyone first.
- Lot availability at a glance
- Links directly into configurator
- Full preference capture
Renders that win clients — included, not invoiced.
External studios charge $800–$2,000 per image. With ProPlan, renders are part of your subscription — unlimited, 48hr turnaround, handled by our team. Run more campaigns, test more variations, post more content — without watching the budget.
External studio — 10 renders / month
$8,000–$20,000/mo
ProPlan Studio — unlimited renders
$1,999/mo
- Exterior — dusk, daylight, aerial
- Interior — kitchen, living, master bedroom
- 48hr average turnaround from brief
- Unlimited revisions
You focus on selling. We handle everything else.
No 3D software. No dev team. No agency dependency. Just tell us what you're building and we get to work.
Subscribe and request your first model
Sign up for $1,999/mo and submit your first model request through your builder dashboard. Pay the one-time $1,000 setup fee and our team starts immediately.
We build your 3D model — you don't touch a single tool
Our team constructs the full model: geometry, materials, lighting, option categories, and pricing rules. AI accelerates our production so what used to take months takes weeks.
Review on any device, approve, go live
We send you a preview link. Walk through it like a buyer would. Request changes until it's right. When you approve, we publish it to your website.
Buyers configure. You get qualified leads.
Every buyer session generates a structured lead — lot selection, elevation, finishes, upgrades, and price. Your sales team has full context before the first conversation.
Renders and AI credits refresh every month
Your 250 AI credits and traditional render allocation reset monthly. Keep feeding your marketing, social media, and pre-sales presentations without thinking about cost.
One price. No surprises.
No per-render charges. No per-lead fees. No seat upgrades. Everything is in the subscription — exactly as it should be.
The complete buyer experience platform — site maps, 3D configurator, AI renders, studio renders, and lead capture. Everything your team needs, managed by one team.
Billed monthly · or $16,500/yr — save $7,488
30
Renders / mo
250
AI Credits
∞
Site Maps
- Up to 999 home model configurators
- 30 traditional 3D renders / mo
- 250 AI concept renders / mo
- Unlimited interactive site maps
- Lead CRM + analytics + exports
- Brand customization (logo + colors)
- Priority support
Per-Model Setup Fee
A one-time fee per 3D configurator model — paid once, used forever. We handle every step of production and deployment.
- 3D model build and optimization
- Phase setup (blueprint / interior / exterior)
- Option categories and pricing rules wired
- Tested and deployed live
- Revisions until you're happy
How to get started
- 1Subscribe for $1,999/mo
- 2Request a model from your dashboard
- 3Pay $1,000 setup fee
- 4We build it — you start capturing leads
What builders are saying.
“Before ProPlan, buyers waited two weeks for a rendering. Now they configure their home and we get a fully qualified lead with every selection before the first meeting.”
Marcus T.
Sales Director · Meridian Custom Homes
“We were paying a studio $1,200 per image. Now renders and AI concepts are included in the subscription. I can show five design variations in one meeting without waiting days or spending a cent extra.”
Sandra K.
Marketing Manager · Ridgeline Communities
“The configurator captures buyer intent we never had before — elevation, finishes, upgrades, budget. Our team walks into every conversation knowing exactly what that buyer wants and what they're willing to spend.”
James P.
VP of Sales · Keystone Builders
If you're not giving buyers
this experience — someone else will.
One subscription. Interactive site maps, 3D configurators, AI renders, studio renders, lead capture. Your buyers deserve better than a PDF. Give it to them.